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Creativity at Work

Book + Resources

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Hear feedback from readers of Born to Create

Spark personal creativity, fuel creative leadership skills, and set your organizational culture ablaze.

Creativity is the essential— and often missing— ingredient in today’s workplace. Born to Create illustrates the power skills often practiced by artists and applies them to the business world. As we search for more meaning in our work and lives, Born to Create shines a light on the potential we each hold to imagine and realize the creative life we were destined to lead.

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Praise for

Born to Create

“Born to Create is a collection of the practical and the inspirational-- stories and tools, drills, and insights-- everything you need to find and cultivate the creative leader you are.” —Arnold A. Pinkston, corporate vice president and general counsel, Edwards Lifesciences

“Anne's remarkable book cuts through the jargon and the noise and brings the learnable practice of creativity into modern-day workplaces. If you're looking for practical tools to live and lead creatively, this is a must-read.” — Ian Brennan, writer, director, and co-creator, "Glee"

“Anne provides a clear road map that anyone can follow to be a more effective, inspiring creative force in work and life.” —Cara Brennan Allamano, chief people officer, Lattice, and founding partner, PeopleTech Partners

Born to Create named as one of the Best Business Books of 2024

Selected by Porchlight Books

“Anne Jacoby’s tools are fun, logical, succinct, and high impact. I recommend Born to Create to anyone looking for ways to innovate. An excellent and enjoyable read!”
— Katherine Beyda, executive vice president of physical production, New Line Cinema

Digital Resources to Download

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Digital Creativity Log: an interactive tool to track your creativity
$49.00
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Perspective Taking Exercise: an interactive PDF with exercises to creatively solve business problems
$49.00
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Culture Strategy Template: a detailed Excel tool to develop your company culture strategy
$99.00
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